The Top 5 Tools for Creating Social Media Videos: Videos are one of the most powerful forms of marketing and communication on social media. In fact, video is the fourth most common reason people browse the internet and social media. This highlights the tremendous potential available to you for promoting your brand, showcasing your products and services, and engaging with customers through video marketing.
Currently, 86% of companies use video as a marketing tool, considering that video offers the best return on investment among content types these days - which is not surprising since video accounts for over 80% of total user visits online.
Whether you're looking to expand your video usage or wondering where to start, don't worry! In this article, we will introduce you to the best social media video tools that can help you create powerful marketing and social videos.
Top 5 Tools for Creating Social Media Videos
Here are our top six tools for creating social media videos. Keep reading to learn more about them.
1. Animoto
What we love about Animoto is that it caters to everyone. Whether you’re just starting out in video or you’re a full-fledged social media video creator, Animoto is a quick and easy app to bring your video content to life.
While the free plan allows you to create unlimited videos, all published videos will come with the Animoto watermark - which might affect the professional touch of your marketing content.
To overcome this, you can upgrade your account. Of course, this comes at a financial cost, but compared to others, Animoto is quite reasonable.
Using Animoto is very straightforward and similar to other video creation tools. When using the desktop app or iOS app, here are some things you can do:
- Find a template
- Upload all the media and logo you want to use - this could be your own or from the stock footage and images on the site
- Drag and drop your media into the frames on the workspace
- Open each frame individually
- Choose fonts, edit texts, add subtitles, and adjust text size
- Change text and background colors
- Toggle the readability button to make the text more legible
- Move and delete frames as needed
- Preview your video
- Download your video
- Share your video across a range of platforms
2. Vimeo Create
Vimeo Create is another social video creation tool that allows you to trim, cut, merge, and add text, audio, watermarks, stickers, and filters to your videos.
The app boasts that it’s the “easiest video maker ever,” so it’s worth a try, right?
First, choose your plan. Like Animoto, there’s a basic package or paid versions - Plus, Pro, Business, or Premium.
If you’re just starting in video and unlikely to create many videos each month, the lower-cost versions will have all the features you need to produce successful video campaigns.
On the other hand, if you’re creating many videos and want to take advantage of exclusive features, the obvious choice would be to go for Business or Premium.
With Vimeo Create, you can:
- Start from scratch or use a pre-made template
- Customize templates
- Change text color using the color palette or create a new color
- Add brand colors
- Move text around
- Easily swap media on scenes
- Use a vast library of stock images and videos
- Preview your video throughout the process
- Edit your video style
- Choose from a long list of soundtracks or add your own tracks (you can hover over the audio before adding it to see if it fits your video)
- Filter audio by mood, genre, and category
- Select a layout for your chosen social media platform (all layouts with all dimensions are readily available)
- View, preview, upload, and share your video!
3. Biteable
The next tool on our list of top marketing video makers is Biteable. Known for enabling marketers to create “stunning” videos in just five minutes, it has become one of the best apps for video content creation.
Biteable allows you to produce high-quality (and quick!) videos for marketing on social media, business, corporate, human resources, presentations, sales, or training. So, whether you’re looking to share your video with your Twitter followers, improve your internal communications, or perfect your company presentation, Biteable is worth a try.
The program also has a free version that provides you with basic features and the Biteable watermark.
Although the paid versions of Pro and Team are a bit pricey compared to other options, there’s no doubt you’ll be able to create good videos that will be a standout addition to your social media content.
With Biteable, you can:
- Filter the type of template you want - by purpose or audience
- Easily use available footage and images
- Add and edit text using a wide variety of fonts
- Include your company logo
- Add and remove scenes
- Choose your audio from the selection, which can be filtered by type
- Upload your own audio track
- Use color palettes
- Preview, download, and share
4. Lumen 5
Are you ready to “boost your content strategy”?
One of the best ways to create social media videos is Lumen 5. With a modern approach to video creation, Lumen 5 uses artificial intelligence to design user-friendly videos to help you showcase your brand and connect with your audience.
You can upload your content and turn it into a video - whether it’s a blog post, text, or any other type of media.
Lumen 5 allows you to:
- Select a specific video format based on the platform you plan to publish it on
- Choose a theme from one of the “new” recommended themes in Lumen 5
- Refer to the easy-to-follow guide that will assist you while creating your first video
- Search through an integrated library of images, videos, and GIFs
- Add and edit text
- Change font color, reposition it, and adjust text size
- Add a call to action in your video
- Find free soundtracks - you can filter them by mood
- Easily change video elements by clicking on the pages on the side like “style” and “layout”
- Preview, download, and share
5. Promo.com
Bring your ideas to life with Promo.com - a social video maker that can help you produce engaging video content in just minutes.
The tools and services offered by Promo.com are extensive. From video creation, video compression, photo editing, GIF editing (and much more!), it has almost everything you need to give your social media content a strong boost.
One thing we particularly love about this app is the calendar feature that provides an overview of ideas and templates for each month of the year.
For example, if you run a bakery, you can take advantage of holiday days and create videos on the site to share on that day. This is a fantastic feature that saves a lot of research when it comes to planning video content.
Promo.com markets its plans as “unlimited,” “simple,” and “affordable.”
With Promo.com, you can:
Find numerous templates. Of course, you can create your own template, but if time is tight, why not take advantage of the work done by other content creators?
- Add and edit text
- Place your logo in the video
- Choose from a range of stock footage and images from libraries like iStock and Gettyimages
- Change text styles
- Adjust text and background colors
- Drag boxes to resize text and images
- Hover over video layers to edit and trim parts of the video
- Select split-screen effects
- Add your own sounds or choose a perfect sound from those provided by Promo.com
- Filter audio by mood and tempo
- Save, preview, download, and share
Conclusion
In this article, we discussed the top 5 tools for creating social media videos. These tools can help you create powerful marketing and social videos. With the tools mentioned above, you will be able to produce high-quality, engaging, and effective videos to help you achieve your marketing goals on social media.
