The Top 6 Tools for Creating Social Media Videos: Videos are one of the most powerful forms of marketing and communication on social media. This highlights the immense potential that allows you to build brand awareness, promote your products and services, and engage with customers by incorporating video marketing into your social media strategy.
Currently, 86% of companies use video as a marketing tool, considering that most marketers believe that video is the best type of content in terms of return on investment these days - which is not surprising since video accounts for over 80% of total user visits online. Especially with TikTok videos and Instagram reels taking the world by storm right now.
If you're wondering where to start?! In this article, we will guide you through the best social media video tools that can help you create powerful marketing videos. Stay with us.
The Top 6 Tools for Creating Social Media Videos
Search online and in app stores, and you will find a number of social media video creation apps, but we have selected the top six tools for you.
1. Animoto
What we love about Animoto is that it caters to everyone. Whether you are just starting out in video or if you are a professional video maker on social media, Animoto is a quick and easy app to bring your video content to life.
The free plan allows you to create unlimited videos, but all published videos will come with the Animoto watermark - perhaps not the best finishing touch for your marketing content.
To overcome this, you can upgrade your account. Of course, this comes with a fee, but compared to others, Animoto is very reasonable.
Using Animoto is very simple and similar to other video creation tools. When you enter the desktop app or iOS app, here are some things you can do:
- Search for a template
- Upload all the media and logo you want to use - this could be your own or from stock footage and images
- Drag and drop your media into frames on the workspace
- Open each frame individually
- Choose fonts, edit texts, add subtitles, and adjust text size
- Change text and background colors
- Turn on the readability button to make the text more legible
- Move and delete frames as needed
- Preview your video
- Download your video
- Share your video across platforms
2. Vimeo Create
Vimeo Create is another social video creation tool that allows you to trim, cut, merge videos, and add text, music, watermarks, stickers, and filters to your videos.
The app boasts that it is "the easiest video maker ever," so it’s worth a try, right?
First, choose your plan. Like Animoto, there is a basic package or paid versions - Plus, Pro, Business, or Premium.
In Vimeo Create, you can:
- Start from scratch or use a pre-made template
- Customize templates
- Change text color using the color palette or create a new color
- Add brand colors
- Move text around
- Change and swap media easily on scenes
- Use a large library of stock images and videos
- Preview your video throughout production
- Edit your video style
- Choose from a long list of soundtracks or add your own tracks (you can hover over the sound before adding it to see if it fits your video)
- Filter sounds by mood, genre, and categories
- Select a layout for your chosen social media platform (all layouts with all dimensions are easily available)
- View, preview, upload, and share your video!
3. Biteable
The next tool on our list of top marketing video makers is Biteable. Known for enabling marketers to create standout videos in just five minutes, it is one of the best apps for video content creation.
Biteable allows you to produce high-quality (and fast!) videos for social media marketing, business, corporate, HR, presentations, sales, or training. So, whether you’re looking to share your video with your Twitter followers, improve your internal communications, or perfect your company presentation, Biteable is worth a try.
This also has a free version that provides you with basic features and the Biteable watermark.
Although the paid versions of Pro and Team are a bit pricey compared to other options, there’s no doubt you’ll be able to create stunning videos for your social media with this program.
With Biteable, you can:
- Filter the type of template you want - by purpose or audience
- Easily use available footage and images
- Add and edit text using a wide range of fonts
- Include your company logo
- Add and delete scenes
- Choose your sound from the selection, which can be filtered by type
- Upload your own audio track
- Use color palettes
- Preview, download, and share
4. Lumen 5
Are you ready to "boost your content strategy"?
Another tool on our list is one of the best ways to create social media videos: Lumen 5.
Lumen 5 uses AI technology to design user-friendly videos to help you showcase your brand and connect with your audience.
You can upload your content and turn it into a video - whether that’s a blog, text, or any other type of media.
Lumen 5 allows you to:
- Select a specific video format based on the platform you plan to publish it on
- Choose a theme from one of the "new" recommended themes in Lumen 5 or the original themes
- Refer to an easy-to-use guide while creating your first video
- Search through an integrated library of images and videos and GIFs
- Add and edit text
- Change font color, reposition it, and adjust text size
- Add a call to action in your video
- Find free soundtracks - you can filter them by mood
- Easily change video elements by clicking on the pages on the side like "style" and "layout"
- Preview, download, and share
5. Promo.com
Promo.com is a social video maker that can help you produce engaging video content in minutes.
The tools and services offered by Promo.com are extensive. From video production, video compression, photo montage, GIF editing (and much more!), there’s everything you need to give your social media content a strong boost.
One thing we particularly love about this app is the calendar feature that provides an overview of ideas and templates for each month of the year. You can filter the months to find awareness days related to your brand or industry.
For example, if you work in the gift industry, you can take advantage of Mother’s Day and create promotional videos to share on that day. This is a fantastic feature that saves you a lot of research when it comes to planning video content.
Promo.com markets its plans as "unlimited," "simple," and "affordable."
With Promo.com, you can find many templates. Of course, you can create your own template, but if you have the time, why not take advantage of the work done by other content creators?
- Add and edit text
- Place your logo in the video
- Choose from a range of footage and stock images from established libraries like iStock and Gettyimages
- Change text styles
- Adjust text and background colors
- Drag boxes to resize text and images
- Hover over video layers to edit and trim parts of the video
- Select layouts for scenes, i.e., split-screen effects
- Add your own audio or choose a perfect sound from those provided by promo.com
- Filter sound by mood
- Save, preview, download, and share
